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Susan Galloway, Marketing Director

See It, Hear It, Read It, and Do It

Skill-building For Every Type of Learner


Do you prefer to read and take notes when learning something new or would you rather have a hands-on approach? Maybe visuals such as charts and graphics are more impactful than seeing numbers and statistics as a table or list. Everyone is a blend of learning styles and preferences may vary based on the skill being taught but with some self-reflection, you will realize which you gravitate toward. Why is this important?


As organizations review budgets in these uncertain economic times, it is important to invest in skills-based training and professional development to stay ahead of the competition, engage and retain talent, and improve efficiency and productivity. Providing the most effective training for your investment means ensuring it caters to all four styles of learning: Visual, Auditory, Kinesthetic, and Reading/Writing for the highest impact and retention.





Training is an essential part of personal and professional development but delivering the right training is a science and skill.


Assess your current training, Does it:

  • Cater to all four learning styles?

  • Strengthen and build industry-specific skills?

  • Strengthen and build role-specific skills?

  • Provide relevant scenarios and current examples?

  • Allow accessibility when and where more convenient to learn?

  • Provide a road map for long-term revenue growth?

Butler Street can help. We understand you may choose to wait or work with L & D to develop in-house (See related blog: Build or Buy? That Is The Question), but that takes valuable time and resources. Can you afford to let the competition get the jump on you?


Why leaders/organizations should invest in their people now:

  1. Increased productivity and efficiency: Ready for your salespeople to handle and overcome objections and advance conversations? Arm leaders with the confidence to provide timely and effective feedback and coaching while diminishing drama and miscommunication. Watch your recruiters provide quality placements and grow their talent pool through referrals. Higher productivity and efficiency mean higher revenue.

  2. Improved employee engagement and retention: Providing employees with opportunities to learn and grow, such as through an online training program, can increase their job satisfaction and loyalty to the organization, reducing turnover and associated costs. Keep your quality workforce – replacing them is expensive—by some standards, it can be as much as 2.5X their salary.

  3. Cost-effective training: Online training programs can be less expensive than traditional classroom training, as they eliminate the need for travel, facilities, and instructors.

  4. Industry-specific and relevant courses: Online training programs developed by learning and industry experts offer organizations access to a wider range of courses and learning materials specific to a role and industry that may not be available in other programs or in-house.

  5. Flexibility and convenience: Online training programs allow employees to complete courses on their own schedule and at their own pace, reducing the impact on their work schedule and enabling them to balance training with other commitments. Put simply “Where I am is where I learn.” With the importance of work-life balance and hybrid work environments, online learning courses are accessible when and where it’s most convenient. Butler Street’s online learning provides an option for friendly reminders plus the ability to view progress and course test scores.


Why leaders, salespeople, account managers, and recruiters should invest in their own professional development:


  1. Increase your skills - increases opportunities and demand. According to a report by McKinsey, demand for high-skilled workers could outstrip supply by up to 85 million workers globally by 2030. To stay relevant in the job market, workers need to continuously upskill and reskill themselves.

  2. Higher proficiency means higher earning potential. A study by the World Economic Forum found that workers who upskill and reskill themselves can earn up to 20% more than their peers who don't invest in learning new skills.

  3. Relevant skills improve job security. As technology rapidly changes and jobs become more automated, investing in skills-based training can help workers future-proof their careers and reduce their risk of job displacement.

  4. Learn at your convenience: Online courses provide learners with the flexibility to learn at their own pace and on their own schedule, making it easier to balance work and personal commitments – of high importance in today’s work environment.

  5. Reach your long-term goals. Industry-specific, skills-based online courses offered for effectiveness in various roles mean that learners can find courses that align with their career goals and interests. Need to influence your manager to support your efforts? Let them know the benefits - See related blog for inspiration.


Whether you prefer to see it, read/write it, hear it, or put it into practice, Butler Street has you covered. Videos, text, audio, graphics, interactive knowledge checks, and “Your Turns” to put what you have learned into action - repeatedly. Don’t put off investing in your team or yourself, contact us to learn more.


2. McKinsey & Company. (2020). The Future of Work after COVID-19. https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-covid-19#

4. Udemy for Business. (2020). Workplace Learning Trends Report: The Skills of the Future. https://research.udemy.com/wp-content/uploads/2020/03/Udemy-for-Business-2020-Workplace-Learning-Trends-Report.pdf

5. PwC. (2021). Upskilling: Building the Future Workforce. https://www.pwc.com

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