With all the craziness in the world – high interest rates, inflation, and an uncertain economy – you may be holding on to your personal resources. That’s all well and good; no one (outside of your trusted financial advisor) should tell you what to do personally. But professionally...
Elevating your team's skills during uncertain market conditions is a MUST!
Most people will tell you it’s a down market, hold on tight and see it through. That might get you through the next couple of months toeing the line in the black, but it won't help your long-term growth.
Salespeople want to sharpen their skills, and as an employer, now is your time to invest in them or watch them walk out the door. You might be thinking, "Why would I spend money when my top performers are doing pretty well and driving revenue through their existing relationships?"
What happens when those accounts dry up or other initiatives pop up and they can no longer spend with you? When salespeople are humming along, most take their foot off the business development pedal, which can be detrimental to your company's long-term growth. If you want to retain your people, keep them producing, and most importantly, keep them happy, there needs to be an emphasis on continuing their professional development – sharpen their skills, make them feel a sense of belonging and the payoff will be substantial!
Need more reasons to invest in your team?
Increased Revenue: Companies that invest in continuous training for their sales teams see a 50% increase in net sales per employee (Source: Association for Talent Development).
Employee Retention: Businesses that provide excellent training programs enjoy 24% higher profit margins than those that spend less on training (Source: HR Magazine).
Performance Improvement: According to Sales Performance International, well-trained sales reps generate 37% higher sales compared to their untrained counterparts.
Return on Investment: For every dollar spent on training, companies see an average return of $4.53 (Source: IBM).
Outperform the Competition: Companies that maintained or increased their training budgets during the 2008 financial crisis achieved an average compound annual growth rate (CAGR) of 5.2% between 2007 and 2009, compared to their peers who often cut back on training (McKinsey & Company)
The generic formula for most sales training:
Bring them in, give them company swag, onboard them for 2 – 4 weeks on company systems and a little insight on what and how you sell, and then let them fly (or fall).
The Butler Street sales training formula:
Give all your salespeople access to prescriptive skills-based training, tools to make them more productive (AI), and constant reinforcement. It starts with sharpening skills through tailored, scalable, and repeatable training making them more productive both during training and after. Continuous improvement and a tailored AI Sales Coach to reinforce and strengthen these critical skills and allow more time for personally advancing relationships and strategic thinking. The results? Four times the revenue growth of your competitors who are not utilizing the expertise of Butler Street. Contact us to learn more.
Join us next week for a free webinar, "From Chaos to Clarity: Mastering AI with Repeatable, Scalable Processes for Growth" Learn how to guide your team when integrating gen AI and avoid the dreaded rabbit-hole that often occurs, resulting in wasted time! Register now for this 45-minute webinar on Wednesday, August 7th at 2pm ET
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